Academic Profile · Commerce & Management

Dr. Rajakrishnan
Manivel

Assistant Professor — Department of Commerce (CA) PSG College of Arts & Science, Coimbatore
Marketing Finance Taxation Commerce CA Digital Banking AI in Business Sustainability
ORCID: 0000-0002-5293-4521 Google Scholar ResearchGate Scopus: 58574951200
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40+
Publications
Scopus, WoS, UGC & peer-reviewed journals
4
Books & Proceedings
Authored books and edited conference volumes
11+
Book Chapters
Springer, Eliva Press & edited volumes
11+
Years Teaching
Commerce, Finance & Marketing
01

About Me

Dr. Rajakrishnan Manivel is an Assistant Professor in the Department of Commerce (CA) at PSG College of Arts & Science, Coimbatore — one of India's most distinguished autonomous institutions. With 11+ years of teaching experience, he brings a rigorous yet engaging approach to Commerce, Finance, and Marketing.

His research spans digital banking, consumer behaviour, taxation, AI in business decision-making, rural entrepreneurship, and sustainability. He has authored books, contributed 11+ book chapters, and published 23+ journal articles. He has presented extensively at national and international conferences.

Dr. Rajakrishnan holds a Ph.D. in Commerce, along with M.Com (CA), M.Phil, MBA, PGDIB, PGDIPR, UGC-NET, and TNSET. His work appears in Scopus, Web of Science, and UGC-indexed journals, Springer book volumes, Eliva Press, and SSRN.

  • Ph.D. — CommerceThiruvalluvar University · 2024
  • MBA — HRM & FinanceBharathiar University · 2016
  • M.Phil — CommerceHindusthan College · 2014
  • M.Com (Computer Applications)Hindusthan College · 2013
  • PGDIPR — Intellectual Property LawIGNOU · 2023
  • UGC-NET — CommerceUGC · 2018
  • TNSET — CommerceTamil Nadu SEC · 2016

Institution

PSG College of Arts & Science, Coimbatore – 641 014

Designation

Assistant Professor, Dept. of Commerce (CA)

Specialisation

Marketing & Finance · Taxation · Digital Economy

Academic IDs

Scopus: 58574951200
ResearcherID: Y-5004-2018
ORCID: 0000-0002-5293-4521

Experience

11+ Years Teaching · 1 Year Industry (Infosys BPM)

02

Research Impact

...
Citations
...
Reads & Citations

*Metrics are securely gathered from Google Scholar & ResearchGate

03

Selected Publications

01
Scopus

Exploring the Impact of Artificial Intelligence in Business Decision Making

Dr. Rajakrishnan Manivel et al. · Journal of Data Acquisition and Processing, Vol. 38(3), pp. 687–694 · 2023

02
Springer

Rural Entrepreneurship: Macro Environmental Factor Impact on the Success of MSMEs

Rajalakshmi G R, Rajakrishnan Manivel et al. · Springer Book Chapter · 2025 · DOI: 10.1007/978-3-031-67890-5_83

03
Book Chapter

Green Infrastructure: Enhancing Environment Resilience and Sustainability

Dr. Rajakrishnan Manivel et al. · Frameworks on Green Infrastructure & Urban Resilience to Climate Change · January 2025

04
Web of Science

Impact of Covid-19 Pandemic on FMCG Market in India: Customer Preference in Coimbatore District

Dr. R. Prema & M. Rajakrishnan · Vidyabharati International Interdisciplinary Research Journal · August 2021

05
Scopus

A Study on Factors Affecting the Choice of Parents in Selecting School for Kids in Tamilnadu

Dr. P. Jayasubramanian, Dr. A. Rajamani & M. Rajakrishnan · IJSTR, Vol. 9(6) · June 2020

06
SSRN

Decoding Customer Engagement in the Sports Shoe Industry: Brand Loyalty & Customer Satisfaction

Rajakrishnan Manivel · SSRN Working Paper · May 2024 · DOI: 10.2139/ssrn.4824003

07
SSRN

Effect of Social Media on Consumer Behaviour and Business Marketing

Rajakrishnan Manivel & Manikavalli N · SSRN Working Paper · July 2024 · DOI: 10.2139/ssrn.4890998

08
UGC Indexed

Consumer Belief and Attitude towards Social Media Marketing

Dr. N. Brindha & M. Rajakrishnan · Aegaeum Journal, Vol. 9(3) · March 2021 · ISSN: 0776-3808

09
UGC Indexed

Paradigm Shift in Consumer Culture: Digital Payments & Cashless Transactions (Paytm & Google Pay)

Dr. R. Prema & M. Rajakrishnan · IRJMSH, Vol. 10(4) · April 2019

10
UGC Indexed

Challenges Faced by Individual Assessees while Filing Income Tax Returns

M. Rajakrishnan & Dr. K. Udayakumar · IRJMSH, Vol. 10(6) · June 2019

11
Peer Reviewed

The Influence of Occupational Stress on Job Satisfaction of College Faculty Members Post Covid-19

Dr. V. Balamurugan, M. Rajakrishnan et al. · ZENITH IJMR, Vol. 12(10) · October 2022

12
Conference

Digital Banking in India: Impact of Changing Banking Practices on the Indian Economy

Dr. M. Rajakrishnan & Dr. R. Prema · ICSSR Sponsored National Seminar, PSG CAS · March 2023

+ 28 more publications in indexed journals, conference proceedings & book chapters

04

Research Interests

₹

Finance

Digital Banking & Fintech

Examining the impact of digital payments, mobile banking, and cashless transactions on India's financial ecosystem and consumer behaviour.

📊

Marketing

Consumer Behaviour & Brand Loyalty

Investigating consumer beliefs, attitudes, brand engagement, and decision-making across social media and digital marketing channels.

📋

Taxation

Income Tax & GST Compliance

Analysing taxpayer perception, filing challenges, and the macroeconomic impact of GST and other landmark policy reforms on India.

🤖

Technology

AI in Business Decision-Making

Exploring how artificial intelligence shapes organisational strategy, competitive advantage, and efficiency in modern enterprises.

🌿

Sustainability

Green Practices & Urban Resilience

Studying green infrastructure, eco-conscious consumer behaviour, and policy frameworks for sustainable urban development.

🏭

Entrepreneurship

MSMEs & Rural Development

Examining macro-environmental factors, rural youth entrepreneurship, and government scheme impact on India's MSME sector.

05

Academic Skills

Research & Analytics

Securities Market
Fundamental and Technical Analysis
Data Analytics
Financial Modelling
Academic Writing & Publishing

Teaching & Subject Expertise

Marketing Management
Financial Management
Taxation — Income Tax & GST
E-Commerce & Computer Applications
Computerized Accounting
06

Books & Edited Volumes

📘
Decoding Customer Engagement in the Sports Industry Eliva Press · 2024

Authored Book

Decoding Customer Engagement in the Sports Industry: A Focus on Brand Loyalty and Customer Satisfaction

Dr. Rajakrishnan Manivel

In today's competitive market, fostering strong customer engagement is crucial for building brand loyalty and ensuring customer satisfaction. Publisher: Eliva Press · ISBN: 978-9999318334

Buy on Amazon
📕
Introduction to Business Environment Nex Gen Publications · 2023

Authored Book

Introduction to Business Environment

Dr. Rajakrishnan Manivel

A comprehensive guide covering the fundamental concepts, macro and micro-environmental factors, and dynamic forces shaping modern business operations. Publisher: Nex Gen Publications · ISBN: 978-81-961857-8-7

📑
Conference Proceedings Vol. 1 PSG CAS · Editor

Edited Volume

International Conference Proceedings — Volume 1

Dr. Rajakrishnan Manivel (Editor)

Official published proceedings from the International Conference hosted by the Department of Commerce (CA), PSG College of Arts & Science.

View Proceedings
📑
Conference Proceedings Vol. 2 PSG CAS · Editor

Edited Volume

International Conference Proceedings — Volume 2

Dr. Rajakrishnan Manivel (Editor)

Volume 2 of the official published proceedings from the International Conference hosted by the Department of Commerce (CA), PSG College of Arts & Science.

View Proceedings
📗
Rural Entrepreneurship: MSMEs Springer · 2025

Book Chapter — Springer

Rural Entrepreneurship: Macro Environmental Factor Impact on the Success of MSMEs

Rajalakshmi G R, Rajakrishnan Manivel et al.

Examines how macro-environmental factors shape the success of micro, small, and medium enterprises in rural India. Part of a Springer edited volume. DOI: 10.1007/978-3-031-67890-5_83

View Chapter
📙
Green Infrastructure & Urban Resilience Book Chapter · 2025

Book Chapter

Green Infrastructure: Enhancing Environment Resilience and Sustainability

Dr. Rajakrishnan Manivel et al.

Studies the role of green infrastructure in improving urban resilience, exploring impacts and examining policy frameworks. Part of "Frameworks and Case Studies on Green Infrastructure...".

View on ResearchGate

+ 8 more book chapters in national & international edited volumes

07

Grants & Funding

💡

2024 (Grant: SS-524)

The living and working condition of rural domestic women workers in selected areas of Coimbatore district in Tamil Nadu

Funded by: Tamilnadu State Council For Science And Technology, Chennai

📜

2018 – 2019 (Grant: SS-009)

Impact of e-governance in Coimbatore district of Tamilnadu with special reference to good governance among SC/ST people in selected rural areas

Funded by: Tamilnadu State Council for Science and Technology, Chennai

08

Patents & Inventions

📜

Published: Feb 10, 2023 · Filed: Feb 01, 2023

ICT In Building of Teachers

Inventors: K. Prabhu Sahai, Dr. J. Ahamed Meeran, G. Prema, Dr. R. Sangeetha, Dr. M. Rajakrishnan, Dr. E. Dhanasekar, Dr. M. Thanikaivel, Dr. Manohar Lal

09

Awards & Recognition

🏆

2018 – 2019

Best Teacher Award

Recognised for excellence in teaching and student engagement, Dr. N.G.P. Arts and Science College, Coimbatore.

🌟

2018 – 2019

Best Mentor Award

Awarded for outstanding mentorship and academic guidance to students, Dr. N.G.P. Arts and Science College, Coimbatore.

🎓

2018 – 2019

NPTEL Mentor Award

Awarded for mentoring students in NPTEL courses, demonstrating commitment to open and technology-enabled education.

🥇

2018 – 2019

Top Performing Mentor Award

Recognised as a Top Performing Mentor — all 103 mentees successfully cleared the NPTEL HRM examination (IIT Kharagpur).

10

Get in Touch

Let's connect
and collaborate.

Open to research collaborations, conference invitations, editorial reviews, and academic consultations. Feel free to reach out.

🏛️

Institution

PSG College of Arts & Science, Coimbatore – 641 014

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Google Scholar

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